Burger King has become the first quick service restaurant burger business to sell Free Range Eggs nationally from September 6.
The confirmation comes after the company announced it was furthering its efforts in leading quick service restaurant practices on animal welfare earlier this year.
“We are delighted to announce that, in partnership with New Zealand’s leading egg producer Zeagold, we are the first national burger chain to move to 100 percent Free Range Eggs New Zealand wide,” said John Hunter, CEO of Burger King New Zealand.
Having planned the move for several months, Burger King restaurants have been progressively introducing them into its 83 New Zealand restaurants over the past month.
“The move is further proof that the company is taking great strides in leading industry reforms in its approach to ethical sourcing, marking to children and promoting active play.”
This latest initiative also comes after the company announced the addition of milk to its Kids Meals at prices cheaper than soda options, as well as removal of plastic toys from its kid’s meals altogether in March 2015.
Over the past 18 months, the company has opened six three-by-three basketball courts as selected restaurant sites with a further ten planned in the next 12 months. This continued investment back into local communities comes after the very successful launch of the Positive Sideline Behaviour program launched with the Wellington Rugby Football Union this past club rugby season.
In August 2014 Burger King became the first major burger restaurant in New Zealand to display the energy content of its menu items on the menu boards.
Customers will now be able to taste the difference of Free Range Eggs with a ‘2 for $5 Bacon and Egg Muffin deal’ available until the end of September.