BREAKING THE SLUMP

A three-year slump bogging down some of the biggest chains in the world appears to be over. A new report from Technomic estimated that the 500 largest chains in the USA are on pace to generate $329.1 billion in sales this year—a 3.7 percent increase over 2018.

Part of the renewed growth has been attributed to the prevalence of delivery options for consumers, as well as partnerships with third-party delivery services. Other contributing factors include refining of menus and rejigs to operations. Chick-fil-A, for instance, has had a great year. This is primarily due to their ongoing commitment to customer service—something that resonates in today’s day and age amidst trends leaning towards convenience.

Whether or not the increase in restaurant interest continues to grow is yet to be seen. If delivery technology plateaus, there is a chance that sales will too. However, with the amount of new technology that continues to be developed and brought out, another innovation will likely come through and capture the foodservice audience.