New Zealand wine label Brancott Estate has taken its winery to the underground railways of London, with a pop-up vineyard appearing the concourse of one of London’s busiest stations.
A four-row vineyard, with vines up to seven feet tall, will be transported around commuter hotspots over the British summer, moving from Kings Cross to Waterloo and London Bridge Station before finishing at Paddington Station on August 24. The stunt is part of an effort to promote New Zealand wines, and commuters will be treated to a 100ml tasting of Marlborough Sauvignon Blanc.
“We’re really proud of the Brancott Estate Wines heritage and being the first to create Marlborough’s Sauvignon Blanc,” said Maria Huete, wine ambassador for Pernod Ricard UK. “We thrive on the unexpected and can’t wait for our micro-vineyards to surprise travelers on their way through the stations. Definitely not what you’d expect!”