Bonnie Goods was established in 2013 by Morgan Maw and husband, Nic, hand-baking oatcakes in central Auckland. They spoke to the team about their business.
What is your company background, how did you start the business?
“The journey began in 2010 while we were living in Edinburgh. During our time in Scotland we were introduced to some great local fare including single malt whisky and their national cracker – the excellent oatcake.”
“A keen baker from a young age, Morgan set out to perfect her own oatcake recipe from our little flat in Leith and on our return home in 2013, we began selling Bonnie Oatcakes beside the cheesemonger at the La Cigale French Market in Auckland. You can now find our oatcakes in delis, artisan grocers and selected supermarkets across the country.”
What is the current product range and variants and how do these products stand out in the market?
“Currently we have our Bonnie Oatcakes in five varieties: Original, Smoked Paprika, Canterbury Linseed, Kāmahi Honey and the new Seaweed & Wakame.”
“Bringing nutritious wholegrain oats to the fore, Bonnie Oatcakes are wheat-free, dairy-free, and contain no refined sugars. They’re healthy by tradition, not by design – it’s how the Scots have been making them for centuries.”
“Sourcing locally is important to us. We use oats from Otago and Southland, organic Marlborough sea salt, linseed straight off our family’s farm in South Canterbury and native kāmahi honey from the West Coast.”
“New Zealand has a fast-growing artisan cheese scene with some amazing local producers. So with all this delicious cheese, people need the perfect accessory – which is where our oatcakes come in!”
Has there been any recent company news?
“There’s a new addition to the Bonnie Oatcake family and we think it’s something pretty special – No.5 SEAWEED AND WALNUT Oatcakes. Balancing subtly sweet Japanese wakame seaweed with creamy New Zealand walnuts. The flavour is salty, nutty and delicious and is especially good teamed with smoked fish pâté or a pungent washed-rind cheese.”
“They are wheat free, dairy free, GMO free, preservative free, New Zealand oats and walnuts and no added sugar.”
What are the plans for the business moving forward, is there any expansion on the horizon?
“Bonnie Goods is a wholefoods brand. We’re excited about adding to our range…keep an eye out over the coming months.”
Where are your products currently available to buy, and are you looking at or wanting to expand your availability?
“We supply Moore Wilsons, Farro, specialist delis, selected New World and Countdown supermarkets around NZ. We’ve been very fortunate to have a consistent increase in distribution in the supermarkets and we’re looking to continue this exponential growth.”