McDonald's has announced a six-billion-dollar renovation plan for its 14,000 US restaurants. The six-billion-dollar improvement will not only include an overhaul of the restaurant's outdated interiors and exteriors but will also focus on upgrading the company’s service systems. Digital kiosks are planned for the interiors of the restaurants, as are easier-to-read digital menu boards both inside and outside the store. Individual parking spots have also been included in the plans that will provide customers who order through the McDonald’s mobile app with a designated parking spot. The updated fitout is already underway in California with 500 stores already upgraded. The revamp comes with added strain on franchise owners. According to Restaurant industry consultant Richard Adams, “franchise owners usually are expected to pick up 75 per cent of refurbishment costs, with McDonald's picking up the rest of the tab.” While franchisees operate independently, they are expected to follow set rules created by McDonald's. The announcement comes after years of McDonald’s US profits remaining stagnant.
BILLION DOLLAR REVAMP
