BEER NEVER SOUNDED SO GOOD

Festival-goers at Auckland’s St Jerome’s Laneway festival will be treated to a beer brewed just for them. As a proud sponsor of the Laneway, Boundary Road Brewery has created a special limited edition seasonal release for visitors to enjoy in the festival’s dedicated Boundary Road Beer Garden.

Designed to be enjoyed with a rocking soundtrack in wonderful surroundings, the Laneway Hoppy Lager is a sessionable lightly dry-hopped lager, combining South Island Barley malt with New Zealand aroma hops; Wai-iti and Nelson Sauvin. Brewed using a premium lager yeast, this highly fermented lager is then matured at sub-zero temperatures to cold condition the beer to its absolute best.

This limited-edition collaboration will be available on Auckland Anniversary Day (29th January) at Laneway Festival in Albert Park Precinct, as well as in selected on-premise outlets for a limited time.

“Laneway’s audience is a natural fit for Boundary Road, so we were very excited to develop a beer perfectly in tune with its surroundings,” said Kris Hansen, Senior Brand Manager for Boundary Road Brewery. “The festival is known for its outstanding food and drink offering, and we’re looking forward to welcoming festival-goers to enjoy this slightly hoppier take on a classic lager in our Boundary Road Beer Garden.”