AUSSIE COMPANY RELEASE CANNABIS GIN

Melbourne’s The Cannabis Company have just released the world’s first ever gin distilled using cannabis terpenes.

“It took quite a few goes to get to a good product,” explained chief marketing officer Cormac Sheehan. “As we started adding in botanicals, we began to uncover a gin which was great, but not quite award-winning. That wasn’t good enough – from day one we didn’t want novelty gin. It had to stand on its own two feet as a gin, regardless of the cannabis element. If you never knew it had anything to do with hemp, you still had to be able to enjoy it as a gin. The real breakthrough came when we started adding terpenes to the distillation process.”

The innovative new spirit is named “The Myrcene Hemp Gin” in reference to the most abundant terpene found in cannabis, terpenes being the primary constituents of the essential oils in many types of medicinal plants and flowers and can be considered the “essence” of a plant.

The Cannabis Company differ from their peers in the burgeoning hemp market due to the work of visionary CEO Dr David Stapleton. A senior researcher at The University of Melbourne with a PhD in Biochemistry and Molecular Biology, Dr. Stapleton has worked all over the world from Denmark to Canada and published over 100 scientific papers.

“We’ve got nothing against hippies” explained Sheehan, “but the public image of the cannabis plant is still stuck in the 60s. It’s unfortunate, as this plant has a million applications as a food, a medicine, a textile, even as a sustainable fire-resistant building material. Yet it still suffers from considerable stigma, the result being that millions of people are missing out on how it can benefit their lives.”

Small-batch crafted in Healesville Victoria, the initial release is limited to just 300 bottles.