Harlan Pepper, Kingsland

Drinks Collective brings to market a collection of interesting local drinks. They noticed a gap in the market to give consumers a more unique selection of beverages, by working with some of New Zealand’s most innovative crafted beverage manufacturers. As a smaller, ‘start-up’ within Lion, Drinks Collective aims to build a culture that embraces agility and innovation focussing on customer and consumer needs.

The Drinks Collective portfolio covers the length of the country, ranging from Hopt Soda and Mac’s Soda in Auckland, Nakd Water and Good Buzz Kombucha from the Bay of Plenty,

Six Barrel Soda out of Wellington, Pete’s Lemonade, Chia and Awaka from Nelson, Benjer juice from Cromwell and Harpoon Cold Brew Coffee in Dunedin.

Drinks Collectives’ approach gives greater flexibility for the retailer to stock products that work for them. Drinks Collective is constantly evolving to meet the needs of the market.

The group offers a broad and interesting product range and is a New Zealand-wide one-stop shop supplying fridges predominantly to cafés and foodservice outlets as well as convenience stores.  It also represents some of the brands in supermarkets and petrol stations nationwide.

“We are able to offer consumers a more unique and interesting selection of drinks at their local café or foodservice outlet,” explained National Sales Manager Aaron Ewing. “It allows retailers access to a one stop shop to meet the needs of their consumers”

Drinks Collective is using the upcoming Fine Foods show to connect with the foodservice industry and can be found at stand D35.